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The Broker Referral Model: Monetizing Relationships Without Becoming a Lender
Learn How the Broker Referral model allows industry professionals to earn referral income while focusing on relationship building and deal sourcing.
By Ed Gitlin, Founder & Principal at Tower Fund CapitalJuly 14, 20265 min read
In private lending, relationships are often the most valuable asset a professional possesses.
Many brokers spend years building trust within their local markets. They know the investors. They understand the borrowers.
About the author
Founder & Principal at Tower Fund Capital
Ed Gitlin is a real estate finance executive and private lending professional with decades of experience across lending, banking, title, and real estate operations. He is the Founder of Tower Fund Capital and a Founding Partner at FinServ, where he focuses on strategic capital relationships, private lending growth, and innovative financing structures designed to help lenders and investors scale while managing risk within today’s evolving private credit market.
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