Elevate Miami 2026: Stop Hustling Loans and Start Running a Business

Two days in Miami where brokers learned that the difference between a side hustle and a $100 million operation is not capital - it is discipline, process, and knowing exactly who is sitting across the table.

By Uriel Fleicher, Co-Founder & Editor in Chief at The Elite OfficerOctober 22, 20267 min read

Anthony Geraci - Elevate & Activate Miami 2026

There is a moment at every Geraci conference when you realize the room is not really about real estate. It is about the people who fund it, and the much smaller group of people who fund it well. Elevate Miami 2026, held on September 28 and 29, was built entirely around that second group: the brokers. Two days, one message repeated from the stage in a dozen different accents - stop hustling loans, and start running a business.

Anthony Geraci, CEO of Geraci LLP, opened Elevate Miami 2026 by welcoming attendees and setting the stage for two days of education, networking, and business opportunities in private lending.

The opening sessions set the legal floor under everything that followed. Kaene Soto of Geraci LLP walked the room through the line that decides which rulebook applies to a loan: business purpose versus consumer purpose.

About the author

Uriel Fleicher

Co-Founder & Editor in Chief at The Elite Officer

Uriel Fleicher is the Co-Founder and Editor in Chief of The Elite Officer. Originally from Argentina, Uriel is an attorney with a strong academic background, holding a Master’s degree in Business Law and currently pursuing an MBA. Today, through The Elite Officer, his mission is to educate, empower, and connect loan officers, lenders, service providers, and real estate investors while creating meaningful visibility for the people driving the industry forward.