The Art of Rainmaking: Principles Behind a $100M First Year

October 9, 2025

I set out to master the fundamentals, not chase attention—yet somewhere along the way, the results became impossible to ignore.

I didn’t have a flashy plan or a bold entrance into this industry. I focused on doing the right things the right way—day in and day out. Build trust. Solve problems. Follow through. Repeat.

Twelve months later, that mindset produced nearly $100 million in loan volume—putting me on pace to rank among the top 10 non-QM originators in the country.

But the production isn’t the story. The story is about what it took to get there, and who I became along the way.

The real win isn’t the volume. It’s the discipline. The habits. The mindset.

That’s what I’m sharing here—not just what I did, but how I thought about it. Because if we do not share those lessons, we cannot build a better industry.

It Starts with Relationships

Before there were numbers to point to, there were conversations. Introductions. Follow-ups. I made it my priority to build trust—with brokers, with investors, with every partner I connected with.

I didn’t enter this space as someone looking to sell a product. I approached it as someone committed to helping others grow their business.

That mindset of long-term partnership over short-term gain is what laid the groundwork for everything that followed.

When you focus on solving problems, showing up consistently, and doing great work, the results eventually take care of themselves.

Consistent Prospecting

Prospecting isn’t a strategy you turn on when volume dips. It’s a daily action. An essential way of operating.

It’s not about chasing deals. It’s about planting seeds. Following up. Playing the long game.

The goal isn’t to close on the first call—it’s to make that first call worth returning. When you lead with value, stay consistent, and continue to execute, you move from being just another lender to being a trusted partner.

Most of the brokers I work with now didn’t come from a pitch, they came from a relationship that was built over time. The more I stayed consistent, the more their trust grew. And the more their trust grew, the more deals followed.

This process isn’t glamorous, but it certainly works. Once it’s done long enough, deal flow stops being something that you chase…

…and starts becoming something that chases you.

The Importance of Execution

Deals don’t close themselves and reputation isn’t built on volume. It’s built on how you handle the moments that don’t go to plan.

Execution is where great operators separate themselves.

It’s easy to look good when everything runs smoothly. But in lending, things rarely go exactly as expected. That’s where trust is earned—or lost.

I’ve built my business around a few simple non-negotiables:

Competence isn’t optional — If you don’t know your product, you can’t be trusted to deliver when it matters

Establish clarity upfront — If expectations aren’t set early, disappointment is all but guaranteed later

Address problems before they escalate — Most fires start as sparks. Handle them fast and directly

Say the hard thing early — The longer you wait to deliver tough news, the harder it lands

You don’t need to be perfect. But you do need to be reliable.

Because when you run a clean process, keep your word, and deliver, especially under pressure, people remember. And that’s when your reputation starts doing the prospecting for you.

Execution isn’t a back-end detail. It’s the brand.

Discipline Over Intensity

It’s easy to be intense for a week. It’s harder to be disciplined every single day.

In my experience, that’s what this business requires. Consistency without burnout and action without ego.

Daily action compounds. Not immediately—but inevitably. That’s why I focus less on the results and more on what it takes to earn them. I’ve learned that focus should be on the work, not the scoreboard.

Do the work. Do it well. The scoreboard will then take care of itself.

Principles in Action: A Record-Breaking Deal

Rather than just talk about principles, here’s one deal that puts them into action:

One of the clearest examples of these principles in motion came in the form of a $5.2M loan for a newly built luxury SFR in West Palm Beach—a deal that tested every part of the process: structure, pricing, trust, and execution.

This wasn’t just a big number. It was a Super Jumbo Bank Statement loan—a rarely executed structure, especially at this size and leverage.

We closed the loan at 65% LTV, beating the competition on both rate and terms. While most lenders capped out at 60% or couldn’t go above $5M, we made an exception approval look routine.

We didn’t win this deal just because we had the best terms—we won because the broker trusted that I’d execute when it mattered most.

The Team Behind the Curtain

From the outside, it’s easy to give all the credit to the loan officer. But anyone who’s been inside this business knows the truth:

Great production is always a team effort.

Behind every closed loan is a rockstar backend team—processors, underwriters, closers, capital markets—working with precision and urgency to make it happen. They’re not just supporting staff. They’re the engine.

If you want to scale, you need to treat your backend team like true partners. That means clear communication, mutual respect, and a deep appreciation for the people who turn momentum into results.

Take care of your people—not because it benefits you, but because they deserve it. Do that, and success becomes shared momentum.

The Next Chapter: Maverick Lending NYC

As I look back on what this first year has taught me, one thing is clear: the foundation is solid. Those lessons and experiences gave me the confidence to launch Maverick Lending NYC, my own branch under the umbrella of Maverick Lending Solutions, LLC. I want to thank the team for their support and for believing in my ideas.

Let’s Build Together

This business has always been about more than numbers—it’s about people, trust, and shared success. That’s why I encourage every Loan Officer to share their insights with the community. Because when we share, we all grow. It’s not about ourselves; it’s about building a stronger, better industry—together.