Certainty of Execution Is the New Pricing
In a selective-credit market, the loan officer who brings confidence to the process has the edge before pricing is ever compared.
By Shaun Ashkenazy, Founder & CEO at LendyxMarch 23, 20266 min read
Borrowers still compare quotes. In today’s market, though, that is no longer the only question shaping a deal. The more important one is often simpler: who is actually going to get this done?
The question is fair. When underwriting slows down, documentation becomes heavier, and lender appetite can shift mid-process, pricing is only one part of the equation.
About the author
Founder & CEO at Lendyx
Shaun Ashkenazy is the Founder and CEO of Lendyx, a direct private lender financing construction, fix and flip, bridge, and DSCR loans for investors and developers nationwide. Lendyx works on complex transactions and luxury residential developments where speed and certainty decide the outcome. Shaun also leads Onyx Funding and Novyx Capital.
