Lost Deals Are Not Lost Clients
Why the originators who handle a loss well are the ones still in the room for the next deal.
By Shaun Ashkenazy, Founder & CEO at LendyxMay 27, 20264 min read
The phone call you make in the first hour after a deal dies is worth more than the next ten deals in your pipeline. Most originators won’t make it.
Every originator loses deals. Not every originator loses them well. The borrowers who come back are the ones who watched how you behaved when the deal died.
About the author
Founder & CEO at Lendyx
Shaun Ashkenazy is the Founder and CEO of Lendyx, a direct private lender financing construction, fix and flip, bridge, and DSCR loans for investors and developers nationwide. Lendyx works on complex transactions and luxury residential developments where speed and certainty decide the outcome. Shaun also leads Onyx Funding and Novyx Capital.
