Florida, Watch Out: Lima One Is Coming Back With Fire

At the buzzing IMN Conference in Miami — a blur of panels, espresso-fueled conversations, and high-level networking — one encounter stood out for its intensity and clarity of purpose. My conversation with George Naveda, Senior Sales Manager at Lima One Capital, was not just another industry exchange. I met proactivity in its purest form — a rare blend of ethical conviction, spiritual energy, and professional drive. And if that energy is fuel, Florida is about to witness an explosion like few before.

Uriel Fleicher: George, you recently joined Lima One Capital with a clear mission. What’s your immediate focus in this new role?

George Naveda: I came to Lima One with a very specific assignment: to rebuild and expand our presence in Florida. We’re not just looking to reclaim the position we once held in this state — we’re aiming to surpass it. The goal is clear: to become number one in originations in Florida, reaching — and exceeding — one billion dollars in loans.

Uriel: And do you have the resources to hit such an ambitious target?

George: Absolutely. We’ve got the resources, the institutional backing, and most importantly, the hunger to take that position back. The market is ready. So are we.
Uriel: So does this mean hiring new people? Expanding the team?

George (with a confident smile): It’s not about hiring in volume or opening dozens of branches — our growth strategy is intentional. We’re focused on bringing in key players who are aligned with our mission and culture. These are professionals who see the value of joining the Lima One force to target strategic markets where we know we’ll win — starting with our Central Florida office in Orlando, then expanding into Tampa, Jacksonville, Palm Beach, and of course, Miami.

Uriel: So if a Loan Officer is reading this, should they reach out?

George: Absolutely — but I’m not looking for mercenaries. I’m looking for people who believe it’s time for a meaningful change. People who want to build something special, not just close deals. Our strategy is based on the book Lead Like a Marine, written by Lima One’s founders. It’s a proven model built on discipline, small fire teams, and servant leadership — and it’s been a cornerstone of Lima’s success from the beginning. Loyalty here flows in both directions, and that’s what sets us apart

The Lima One booth had a different energy. Something was brewing — and it wasn’t just about rates or loan products. It was a clear vision, executed with passion by someone who exudes leadership.

Florida, get ready: Lima One is coming full force, led by someone who doesn’t just know what he wants — he knows exactly how to get it.